Adults are kids at heart, so why not feed their inner child with fun gadgets they can play with? Choosing enjoyable items for your network and client base will help increase the longevity of your branded products.
The Facts About Longevity
According to a recent Sage article, 6 out of 10 consumers will keep their promotional items for up to 2 years. We can ensure that life span, and attempt to increase it, by selecting promotional products that perform a task or a solution for the user. Recent studies show that 82% of recipients keep promotional items due to its usefulness. The longer life a promotional product has, the more exposure your brand will receive. Promotional products with a long life span do not have to be physically large or costly. The key is to find your target audience’s niche and choose items that will be useful to them.
Small, but Impactful Gadgets
PopSocket
Everyone seems to have a phone these days. Whether you are watching TikToks before bed or checking your emails while in line at your favorite coffee shop, this PopSocket is the perfect way to grip your phone. Put your brand on a PopSocket and be the reason your network is not walking around with cracked phone screens.
Fidget Spinner
This one is for those who love to fidget. A fidget spinner is a great way to keep your younger audiences busy and also keep adult minds distracted from the woes of the world. The spinner can be considered this generation’s version of a yo-yo or hacky sack; a fun gadget for all ages.
Survival Band
This is the perfect gadget for those who love the outdoors. The multifunctional tool can be worn as a wristband, or you can clip it onto a backpack. It includes five different tools you can use: 550 paracord, compass, fire starter, striker and a whistle.
Small products + frequent use = greater longevity of your product.
The old school thought of “bigger is better” is not always true. There are small, handy, and fun gadgets that your network will enjoy in their daily lives. Do not be the brand that is just giving out another free t-shirt. Be the brand that thinks outside the box and appeals to their audience in a memorable and useful way.