PANTONE 13-1023, otherwise known as “Peach Fuzz,” chosen as the 2024 Color of the Year by Pantone. Peach Fuzz embodies a velvety, soft peach shade infused with an all-encompassing spirit that enhances the senses of heart, mind, and body. This selection is rooted in its nurturing undertones and cozy vibes, fostering a sense of togetherness and a tactile connection (Pantone).
Marketing with Peach Fuzz
Brand Colors with Peach
Peach tones can feel inviting and inspire people to reach out and touch. However, it won’t necessarily complement the colors of every brand identity. If your logo uses deep jewel tones or bright and bold colors, your branding will stand out beautifully against a peach item. Or try using a pattern that incorporates warm tones and use a black or white version of your branding for an elegant effect.
Peachy Apparel
Contemporary peach colors are more versatile than you may think. Peach apparel adds warmth to all skin tones and appears youthful when paired with earthy browns, or dramatic, when worn with deep reds and purples.
Sweet Peach Packaging
Peach provides a clean, contemporary appearance that evokes a vintage feel. Packaging made with warm peach hues invites people to reach out, touch, and open what is in front of them. It inspires thoughts of delicate scents and sweet treats.
Getting Cozy with Peach
Create meaningful moments by using peach décor for your next event. Using a warm color palette helps event attendees feel cozy, comfortable, and creative. Plus, using this modern hue feels fresh while creating a welcoming ambiance.
Peach Fuzz Texture
Using different textures enhances the vibe of a peach color palette by reinforcing the urge to reach out and touch warm hues. People think of peaches as soft to the touch, but products that are sueded, velvety, quilted, furry, or waffle knit can create a contrast that encourages interaction.
Things to Remember...
Peach Fuzz captures the desire to nurture oneself and others, making it a compelling choice for your brand’s messaging. Incorporate peach hues into your upcoming campaign to make a striking statement—after all, it is the Color of the Year!!