Turnaround times or production timelines are defined by us in the physical marketing world as a schedule. From the moment we send art files to the moment it arrives in hand. For some it can only be the bookends of the story, a simple start to finish, and for others it can be more in depth:
- Need Art Files by _____ Date & ____ Time
- Vendor Proof Received by _____ Date
- Need proof Approval by _____ Date & ____ Time
- Print/Production Time _____ Days
- Estimated Ship out date ______ Day
- Estimated in hands date ______ Day
Industry wide turnaround time issues
By now, everyone has felt the effects of the global supply chain challenges in many parts of their lives. Whether it’s buying a new car, building materials for home improvement projects, or simply shopping for food at the grocery store. Evidence of the struggle to meet demand is everywhere. The promotional product marketplace has experienced the impact as well.
Tips to beat these new challenges
Production timelines can change mid-order and stock can be available one second and gone the next. As much as we all try to stay on top of industry and supply changes, it is a frustrating time for all of us. Here are a few tips to help avoid these issues.
1. Use Experts
The most valuable resource at your disposal is your promotional products consultants like us at Bore Tide One Source. We are armed with the latest information and are in contact with the supply factories. Unlike a website, you will be personally guided around known issues and a plan will be developed to ensure your custom imprinted products are delivered to meet your expectations.
2. Order Early
One way to stay ahead of these issues is to order as far in advance as possible. Early ordering provides an additional buffer against production delays and allows you to pursue other options should you encounter inventory shortages. The gift giving season is expected to be very busy, shortages are expected – your best bet is to order as early as possible.
3. Have a Backup Plan
On to Plan B and hopefully not Plan C. Make a backup plan to ensure you are ready to pivot should there be issues with product availability or extended delivery times. Having alternative products or ideas in the worst-case scenario can ensure you are provided with the most effective solutions available.
Things to Note
Product availability and production timelines are changing daily and as much as we hate to admit it, the light at the end of the tunnel is not yet visible. Currently, raw material manufacturers are unable to keep up with demand. Labor shortages are causing unpredictable lead times and transportation by land, sea and air also have extended times due to limited transport slots. In these unknown times within our industry, we encourage you to reach out to us. When possible, place your orders in advance to avoid the headache of “am I going to get it on time.”