Does Back to School
Branding Exist?
There are plenty of annual events that businesses try to take advantage of—and many that they may pass by as an opportunity to build their brand awareness. The Back to School craze falls on the latter.
Sure, if you’re not targeting students or the parents of those students with your product or services, you may have a hard time figuring out how to take advantage of the week’s popularity, but the opportunities are there. It can just take a little creative brainstorming.
To answer the question we’re posing—does Back to School branding exist?—yes, it does!
Give Your Brand Some Class
For the students still at home…
The Peeky Web Cam Cover is exactly what it sounds like: An attachable camera cover for built-in webcams on laptops, tablets, and other devices. After a year like 2020, going to school online is more popular than ever—and is undoubtedly here to stay.
For more businesses, the best way they can ensure students or teachers will actually use their promotional products (instead of ending up in the trash can) is by making them practical. In other words, if you want students to use your products, make sure it’s something they actually need.
The Peeky Web Cam Cover does exactly that; it’s something worth using, even if it wasn’t initially on the student’s school shopping list.
For the students back on campus…
When we say “make sure it’s something the student will actually need,” we mean it.
The Virginia Backpack is a 600D polyester pack—that’s a fancy way of saying silky, durable polyester—complete with a padded laptop sleeve, a tablet sleeve, four external pockets, and a top carrying handle. It may sound like a basic backpack for most students, but if you’re smart about your branding, it’ll be anything but.
Pro tip: Don’t just slap your logo on it and call it good. Consider both when the student will need a new backpack (they’ve likely already bought one for the beginning of the year) and how you can make your branding stylish. This might be a project to consult your designers with.
For the students with A+ Branding…
Every student knows that preparation is the first step to successful studying, but not every student knows what that means. Think about your first days of school, specifically your first days in middle school, high school, and college. Did you have any idea what to prepare for this next level of schooling?
Moving forward with Back to School branding
At the cornerstone of any solid Back to School branding is practicality, timing, and style. Ensure you know what the student needs, when they need it, and why they’d choose your product over others—especially if you’re giving them out for free.
Whether the homeroom is at school or in a room at home, these trendy branded school essentials will keep you at the top of their mind. Let us help you get this awesome Back to School gear created, so it can do the work for your brand while you go enjoy some well-deserved recess.
DID YOU KNOW?
In the United States, early American children gave teachers apples because the “families whose children attended schools were often responsible for housing and feeding frontier teachers,” according to a PBS special, titled “Frontier House, Frontier Life,” and noted in Smithsonian Magazine. It is also said that farmers’ kids gave struggling teachers apples during the onset of the Great Depression.
Now how do you like these apples?