Certain aspects of in-person events cannot be replicated in a virtual space. According to a recent study, 67% of individuals who attend in-person events claim to have experienced something new or interesting; while 61% of attendees claimed to have learned something new at events they attended.
Partnering with Alaska Public Media for
In-Person Events!...
“Alaska Public Media harnesses the power of multiple media platforms to make a more informed and connected life possible for all Alaskans” (SOURCE).This summer, Bore Tide One Source had the pleasure of partnering with AK Public Media as they geared up for their in-person events. Events included the Antiques Roadshow in Anchorage as well as another local community event in Anchorage with Transportation Jobs Explained.
Event Materials
Table Cloths:
Giveaway Goodies:
- Neck Gaiters
- Stickers
- Carabiners
- Notepads & More
The Full Setup:
The Facts About In-Person Events
The 2020 COVID-19 lockdowns may have caused our events to become virtual; however, in-person events are making a comeback in 2023! As previously mentioned, in-person events will always have a leg above their virtual counterparts. Although you may reach more of an audience virtually, a virtual experience can never surpass the excitement of being in person.
- Networking – In-person communication creates deeper connections. When a webinar is over, we often have a quick Q&A before we all click the “leave” button and close the door on the event. When in person, the connections continue, and the listening and learning opportunities only increase.
- Experience – One of the biggest challenges with virtual events is appealing to people’s sensory experiences. At in-person events, a more substantial connection can be made through the experience itself. SEEING items and people first hand instead of on a screen. SMELLING the freshly popped kettle corn served in the booth next to yours. TOUCHING new products on the market and feeling a company’s velvety business card. HEARING both the key speaker and the additional side conversations allows more insightful perspectives. Physically TASTING the latest and greatest health beverage on the market, instead of simply reading a taste description..
- Leads – Being in person and building connections with potential clients or business partners will only boost the experience individuals have with your brand!
The possibilities for your next new business-development kit, ice-breaking package or simple business gift are endless with Bore Tide One Source
SOURCES INCLUDE
- https://emarketingstars.com/event-marketing-2023-statistics-trends/
- https://alaskapublic.org/about/
- https://www.xp.land/resource/23-experiential-statistics-for-your-2023-events/
- https://inevent.com/blog/others/live-vs-in-person-events-7-main-differences-to-consider-in-2023-2.html#:~:text=In%20fact%2C%20The%20State%20of,event%20format%20for%20your%20business%3F